Digital Marketing

Our brands employ an audience-first approach to tailor messaging to our consumers’ needs. This means going beyond the product to offer services and experiences that build trust, satisfaction and loyalty. We work with retail partners, influencers and platform providers to deepen our understanding of consumers in each of our categories.

We also continue to upgrade our ability to capture and convert changes in consumer behavior and market trends to support portfolio and channel mix decisions. This helps us define go-to-market strategies and continuously evolve our brand value propositions and product format. We are also leveraging artificial intelligence with end-to-end analytics to deepen collaboration with customers, prioritize production and enhance promotion effectiveness. These efforts allow us to: 

• Proactively translate our strategies into opportunities for category growth and market share gains. 
• Increase the relevance and value of each interaction. 
• Increase the strength and quality of our customer relationships.