I’m Maren, a 2021 Graduate and part of the Digital & Marketing Graduate Program.
I studied a Bachelor of Commerce (Liberal Studies) at The University of Sydney and on weekends I love to head to the beach for a swim.
Explain what your business area does or its function within the group.
The Digital & Marketing stream is broadly split into a Digital-, and a Marketing division.
Generally speaking, the Marketing division focuses on understanding consumer behaviour and the market environment in order to enhance customer experience and product/ service offering. There are different teams that feed into this overarching goal and that work closely together to deliver key marketing activities. Core marketing activities include: market research and identifying customer needs & wants, formulating strategies upon these insights, designing product/ service offerings, customer testing, and advertising creation. A big part of what we all do is optimisation – tracking and enhancing our offers, services, advertisements, and overall customer experience.
Why did you apply for a graduate role at Westpac Group, and why your chosen business area?
I first decided to apply to the Westpac Grad program after hearing about the company’s great culture and development opportunities from previous grads. I was eager to kick start my career in an inclusive and stimulating environment, with a company that invests in their employees and the broader community – Westpac ticked all those boxes for me.
I chose to apply to the Digital & Marketing stream as it best aligned with my interest and background in Marketing and Psychology.
To date: please provide an overview of the rotation(s) you have completed and, if cross-functional, which business areas/groups you have worked in
I have just completed my first rotation in the Branding and Advertising team and am about to start my next rotation in Market Research & Design. While working with the Brand and Advertising team I was given the opportunity to co-lead multiple advertising campaigns across Everyday Banking and Housing for both print and digital channels. I was also involved in managing brand partnerships and brand governance.
To date: has there been a project you have been involved in that you found particularly exciting or engaging?
One of my favourite projects so far has been the MECCA x Westpac brand partnership. Throughout my time on this project, I managed the distribution of MECCA gift cards to local Westpac branches with the aim of enhancing in-branch customer experience by creating a surprise & delight moment for those opening a new account. I learnt a lot about stakeholder management, brand partnerships and our national branch system.
So far, what has been the highlight of the graduate program?
The highlight of the graduate program is the grad cohort – everyone is inclusive and fun. There are lots of opportunities for you to mingle with your fellow grads, whether that be at one of the Graduate Learning Sessions or over a drink after work. You’ll always have someone to talk to and to motivate you.
What is one thing you love about Westpac Group?
I think it’s great how Westpac stands by its values and encourages community involvement. Within my first few months, my team and I took our annual volunteering leave and spent the day working with Little Wings in Bankstown. It was a great opportunity to learn about our partnerships, to give back to the community and also provided a chance to bond with my colleagues.
Which of our five values – Helpful, Ethical, Leading Change, Performing and Simple – resonates with you most, in terms of your role as a Westpac Group Grad, and why?
As a graduate I resonate best with the final HELP value – Performing and Simple. My team always encourages me to challenge the way things are done and to bring in a fresh, objective perspective. It has been a great learning opportunity to audit current processes and identify how things can be simplified to enhance performance.
What role/area/project are you excited to get involved in the post-Grad Program?
I am excited to learn more about Data Analytics and am eager to deepen my understanding of consumer behaviour.
What is unique about your ‘Uncommon Mind’?
I am a CDMO Grad but am passionate about sports.
Please describe your business area in three words.
Data meets creativity.
Please sum up your Grad experience (to date) in three words.
Exciting, immersive, challenging.