Roll’d's roots are embedded deep within the Vietnamese culture where the very fabric of their existence is based on kinship. You are a brother, sister, uncle or aunty whether you are related by blood or not. When you become part of Roll’d, you become part of our family, a link that is unbreakable.
Franchise success
Roll’d have not only brought the concept of Vietnamese street eats to Australia, but has created a business model that can be systematically replicated. In fact, we are the first to develop a successful and consistent franchise model that makes fresh daily, premium Vietnamese food, and serves it fast. Every dish ordered tastes as good as Mum made it (to be honest, we’d hear about it if it weren’t). With stores across the nation and plans for an international location this year, we are the largest Vietnamese food franchise business in Australia.
Established brand
Roll’d already has geographical presence across six states and territories, and a widespread customer base who are passionate about our food. Last year alone we served over 5.2 million customers with a strong focus on customer service excellence.
Power in numbers
With the number of stores now in our network, we have the buying power to create a more efficient supply chain, and more viable and rewarding businesses. The network also allows for people-sharing which fosters group support and creates positive competitive environments that encourage our leaders to excel and succeed.